In the early seventies, Coach Frank Broyles, Coach Wilson Matthews, Athletic Director George Cole, and a small group of statewide business leaders formed the Razorback Scholarship Fund. Their goal was to provide Razorback fans with an innovative way to support the athletic program and receive a benefits package that included tax benefits, ticket priorities and recognition. The plan would develop a fair and equitable ticket assignment system based upon a donor's generosity while rewarding fan loyalty and longevity. Wilson Matthews, the popular, long-time assistant coach under Frank Broyles was instrumental in developing this new system and received the assignment of organizing and operating it from within the confines of the men's athletic department. The financial support derived through the Razorback Scholarship Fund was essential in helping provide the much-needed funds for scholarships, facilities and programs to advance Razorback athletics within the then nationally prominent Southwest Conference.